Dallas Fort-Worth & Austin Texas – Many marketing departments, business owners and CEOs often overlook the importance of qualitative demographics, focusing on age and gender in the target market identification, media buying and sales process. Many times that is overplayed. Research shows that marital status, and presence of children can have a significantly more impact on the…
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Dallas-Fort Worth, Texas – Just when you think you know something about search engine optimization, consumers change their search patterns. More and more, people are using search terms of 3 words or more, known as “long tail” keywords, to find what they’re searching for more quickly. It is estimated that 70% of all internet searches…
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If you own a company in a large city like Dallas/Fort Worth, Austin, Houston and San Antonio, the competition for market share is fierce. But there are ways to overcome: Predictive Modeling. We’re entering a new era of Precision Marketing brought on by ever-increasing computing capacity. One result of that super charged computing power is…
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In marketing speak, the two related practices of segmentation and targeting go hand-in-hand. Segmentation is the practice of differentiating your prospects before you approach them with marketing outreach in order to separate those most likely to buy from you (your “best prospects”) from those less likely. Meanwhile, targeting is the practice of allocating resources and…
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