Branding: What Is It Really?
Marketers talk of branding as if it’s some mythical, complex and mysterious, but boil it down and it comes down this – attaching a thought or persona to your company’s name. A brand is the sum of all the mental associations, good and bad that are triggered by the name. What does your name stand for in the mind of the public? Does one word describe or define your company?
Branding is owning a single idea, concept or feeling in the mind or heart of the customer. Sometimes it’s just a word. A phrase. A Thought. And emotion. Whatever it is you want to own in the mind of a customer. Do you know what that is? We can help you get there.
The truth is, your message itself, is far important than the vehicle of its delivery. That’s why we take great care in developing a message that speaks to the customer in a language he or she will understand and what matters to the customer.
Simply said, Creative Options is agency that translates insights about people, products, and brands into profitable marketing strategies.