Here at our offices in Dallas and Austin, Texas, we speak with a little bit of a twang. But every day we are speaking the words used in media buying and planning. It is important for everyone to understand media terminology to improve communication both within the agency as well as with clients. This is…
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Media sure has changed since I was child. Heck, it’s changed since last year. Inbound marketing, social media, mobile messaging has changed everything. But traditional media is still a very viable and beneficial way to reach your target audience. So, let’s delve into a bit more and how you can use it effectively to increase…
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As an advertising agency owner in Dallas/Fort Worth, my (potential) clients always ask me, “which medium is the best one to reach my best customer?” The truth of the matter is the most important element is the message. A strategic message that is relevant to the intended audience. That aside, the right medium does matter…
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