Meet Our Key Team Members:
Highly-qualified and dedicated professionals who bring strength, talent, and knowledge to each area of your marketing needs.
Magic Wand Waver & President / Dallas Office
David has helped hundreds of companies get the results they wanted through campaign conceptualizing, marketing, branding and brand management, corporate communications, media strategy/planning, and public relations. His 18 years of marketing and communications experience in the corporate, creative and the account service side of marketing and advertising give him the expertise to lead your marketing and advertising campaigns from start to finish getting you the most marketing bang for your marketing dollar. Throughout his career, he has worked with a variety of companies in the Business-to-Business and Business-to-Consumer Categories, including some names you may know like: JC Penney, American Airlines, Dairy Queen, Bruce Floors, Pro-Cuts and Fort Worth Zoo. But, as a small business owner himself, David’s passion is in working with small to medium sized businesses to help them become more profitable and establish their name in their community. David graduated with a bachelor’s degree in Marketing from the University of North Texas, but his education doesn’t end there. David is a lifetime student of marketing and as a self-proclaimed “marketing geek” he makes it his mission to know what’s hot in marketing so you don’t have to.
The Old Wise One & Founder / Central Texas Office
Jim Drewitz’s career has been all advertising, starting as a copywriter at Bloom working on beer, homebuilders, car dealers and cleaners. Glenn Advertising – now Temerlin-McClain – hired him to work on a variety of consumer products – food, healthcare, travel. After several years with Glenn, he started Jim Drewitz Advertising. For over 17 years, Drewitz Advertising provided hard-hitting, results oriented advertising and public relations for a variety of large and small clients. After a two year stint on the corporate side as Advertising Manager for Peterbilt Motors, Drewitz left and established Creative Options Advertising – catering to a small group of advertising, public and investor relations clients. Jim has a BS degree in Advertising from the University of St. Thomas.
Marketing Madman & Strategic Expert
Darren is a 18-year veteran of marketing, advertising and corporate communications with extensive experience on both the client and corporate side of marketing. Darren’s experience includes working at some of the top advertising agencies in Texas, as well as corporate marketing departments for multi-billion, international companies. Industry expertise includes: franchise-based businesses, tourism, food, logistics, and building-construction. Marketing expertise includes database research, segmentation, hyper-targeting, brand development, media buying, creative strategy and direct response. Darren is particularly passionate and skilled at developing year-long strategic and integrated marketing plans. Darren graduated with a bachelor’s degree in Marketing from the University of North Texas.
Dr. Jed C. Jones Ph.D.
Super Genius Predictive Analytics & Online Expert
Prior to Creative Options, Jed worked at Dell, Inc. in Japan for five years conducting customer analytics and e-commerce for the enterprise products division. Jed has a depth of experience building predictive models that leverage his knowledge of both neural network and statistical software applications. He has advanced knowledge in customer segmentation, database management, and mailing list management, having logged an estimated 10,000 hours using Microsoft Excel. Jed has conducted ROI, pro-forma, site selection, sales tracking, and customer segmentation analyses for Fortune 50 corporations, as well as for numerous small and midsize firms. He holds an MBA in marketing from UC Irvine and a Ph.D. in psychology and organizational systems from Saybrook Graduate School, as well as a B.A. in Japanese studies from UCLA.
The Creative Dude
James has over 19 years of experience in advertising as a leader, mentor, art director and designer. He has helped companies develop comprehensive branding campaigns, launch new products and create breakthrough, effective advertising. He most recently held senior management positions for RadioShack and TracyLocke where he led creative teams, consulted with strategic partners and streamlined processes. Previously, he held Art Director positions at agencies in Dallas and Michigan. James has a BFA in Design Communications from Texas Tech University. Throughout his career, he has developed ad campaigns for Fortune 100 companies to regional and local accounts including: Radioshack and its many strategic partners. Pizza Hut, Pepsi, American Airlines, Harrah’s Casino’s, Verizon, Gaylord Hotels, and a variety of other retail.